Digital Marketing 101

The title might put you down the wrong rabbit hole. I am not going to comment or describe on the show, or some crazy theory making waves in the Fandom. This is a tech blog and it’s gonna stay that way XD

While people often associate the crux of startups being the technical relevance and scalability of the idea/design. However, using SEO(Search Engine Optimisation) tools and nailing graphic design can go a long way in driving your startup.

Here are 13 reasons why graphic design and mastering SEO’s can ramp up a startup’s reach!

1.Most online customers do not look past Google’s first page:

It just doesn’t happen. There are around 50 O’s in the Google logo at the bottom of the page. That’s 50 pages of search results. If you haven’t noticed it before, wellpoint made. Nobody looks past the first few results. SEO properly implemented would mean your website will come up in more searches and specific searches. Good UI and graphics increase traffic on the website and hence make it show up much higher on the search result.

2.It can help you create user-friendly websites:

SEO will help small business owners to create a faster, smoother and user-friendly website for their brand. There are many people out there who still hang on to the earlier definitions of SEO. They think that it is only about optimizing for the search engines. But, these days SEO also focuses on improving the user experience. A well-structured, clean and uncluttered website drives casual visitors to stay a little longer on your website. This will decrease the bounce rates and increase the page views. Also, highly relevant content keeps your readers entertained as they are more likely to get answers to their questions.

The age-old phrase, ‘A picture is worth a thousand words couldn’t be more true. Graphic design is important for any business that is looking to make a positive and long-lasting impression.

When it comes to spreading the message about your business, the design gets the attention first and then the words. Together, they convey a powerful message. For example, in the Apple logo, there is not even a tagline, but the design speaks better than words for the brand.

3.Better conversion rates:

Websites which are SEO optimized load faster, are highly easy to read, and surf. They will display properly on almost all types of devices including mobile and tablets. Websites that are easy to read and navigate are much more likely to grab the attention of the readers or visitors. This means that they are more likely to become your loyal customers, subscribers, and returning visitors.

4.Surpass competition:

For this, let’s take an example of two businesses. Both the businesses are in the same industry, sell similar products and have a similar pricing structure. The only major difference between the two is that one of the businesses has an optimized website, while the other does not have an optimized website. A company with an optimized website is likely to attract customers and grow faster. Search engines and SEO are very powerful tools for the growth of your business. They can help you in bypassing competitors and securing more customers.

5.Creates a Visual Identity:

A visual identity communicates the personality, memories, emotions, and experience of a brand. It acts as the face behind the brand and passes on important messages to the audience. Designers who specialize in visual identity design will create logos, typography, colour palettes, and image libraries that will represent the personality of the brand.

6.Laying the foundation for Branding strategy:

Remember that others can see the SEO’s you set on your website. It goes a great length in conveying the branding strategy Designing a logo, which the consumer can easily identify and associate with a brand’s objectives helps in planning and executing the branding strategy.

7.Positive First Impression

The design of your logo determines how your business is viewed by prospective customers. If you have an uninteresting or difficult to understand. On the other hand, if you have an interesting, unique logo design people will be attracted to it and are more likely to remember it.

8.Professional image

Well planned and executed graphic design offers visual consistency all through the marketing efforts, which helps in building the company’s identity and improve its brand recognition.

This consistency and uniformity project a professional image of your business to the target audience

9. Building Trust and Goodwill

As Harshad Mehta said(or was filmed saying), Trust forms the most important part of any business strategy. Graphic design helps to create a professional brand image. This professional image helps in building trust and credibility in the minds of the consumers. Building trust helps in convincing the buyers about the quality of the products or services offered.

10.It helps you earn more money:

Businesses these days mostly rely entirely on their websites. And if the website is not properly optimized, it will not be able to do business in the way you intend it to. A well-optimized website will assist you in generating more income for your business. With an increased number of visitors to your website, good keyword research, a brisk business can be done and higher income can be generated.

11. Most online traffic results from search engines:

While paid advertising, social media, and other online platforms can generate traffic to websites, the majority of online traffic is driven by search engines.

Organic search results cover more digital real estate, appear more credible to savvy searchers, and receive way more clicks than paid advertisements.

12. Search engines want you to succeed!!

While ad companies do promise good reach, they often end up being way more clickbaity than usual and come off as spam to users. This runs the risk of your web service being ignored as spam too. SEO’s and Graphics convey the same message in a more subtle and minimalistic form and form powerful bases for the functioning of search engines.

13.Produces Long-lasting Results

A lot of businesses fail their SEO attempts because they lose patience while waiting for results. Many abandon their efforts and move on to a different campaign.

You need to note that SEO takes time and is not an overnight success. Unlike other marketing strategies that you can see results abruptly, SEO is a low and steady process. Once momentum has gained, your online presence and visibility can last months and years. The more effort you put into it, the more results you’ll gain.

Thus SEO’s and Graphic design play an integral role in the generation of reach and hits on your digital footprint, which is essential for a rising startup with things going online. Master SEO’s, master success!